St. Jude’s fundraising successes are largely made possible due to its dedication to total inclusivity. The nonprofit strives to attract all audiences with all interests to come together for kids fighting cancer and other life-threatening diseases. Under the Music Gives umbrella, St. Jude creates a presence at music festivals and on music listening apps, so they needed the branding and swag for this sector to feel fitting on those platforms to appeal to a younger demographic.​

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Joe was an avid drummer. Although he never formally played in a band, he was the ultimate go-to, ready to step in should any one of his friends be unable to play. It was his wish once he retired to volunteer his time with St. Jude, in an effort to help find cures for children's cancer.  The Natale Foundation proudly makes an annual donation to Music Gives to St. Jude's in Joe's name. 

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